2026 | New Zealand | 360 CAMPAIGN | TVNZ | Warner Bros.

CELEBRITY TREASURE ISLAND: WISDOM VS FURY

I lead the campaign for the launch of one of New Zealand’s largest reality TV shows -Celebrity Treasure Island. The show has been around for over a decade, but with viewership leaning a bit far into legacy audiences, we needed to give it a facelift to reach younger viewers.

This season’s theme is Wisdom vs Fury -Survivors of the Fallen Civilization. Set in a futuristic, post-apocalyptic world where money lost its value and chaos erupted. A gold convoy was sent to the far north of New Zealand to protect the last reserves and mysteriously vanished. The gold remains lost, buried in the ruins and these brave celebrities are on a mission to find it.

We leaned heavily into this theme across the campaign and used AI to enhance visuals and bring stills to life.

TEASER

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