2026 | New Zealand | 360 CAMPAIGN | TVNZ | Warner Bros.
CELEBRITY TREASURE ISLAND: WISDOM VS FURY
Celebrity Treasure Island has been around for over a decade, but with viewership leaning into legacy audiences, we were on a mission to re-energise the show to reach younger viewers.
This season’s theme is Wisdom vs Fury -Survivors of the Fallen Civilisation. Set in a futuristic, post-apocalyptic world where money lost its value and chaos erupted.
We leaned heavily into this theme throughout the campaign, using Runway AI to enhance the creative and tie it closely to the show theme.
I led this 360 campaign across every touch point, from inception through to final delivery.
