2022 | NEW ZEALAND | CONTEXTUAL CAMPAIGN | tvnz

Trade me jobs

Trade Me came to us with a challenge: most ads for job platforms are too generic for people to feel inspired and connect with them.

To change that, and create more relevant job-ads, I concepted, wrote, and art directed a campaign that spoke directly to viewers’ interests -by serving job ads in the context of the shows and topics they were in to.

For example, someone watching a hospital drama would see ads for nursing and healthcare roles, while viewers of car shows were shown transport and logistics opportunities.

Healthcare-themed shows - healthcare jobs

Car shows - Transport and logistics jobs

Game shows - office & admin jobs

All other shows - All jobs