2023 | NEW ZEALAND | digital product | tvnz
2024 IAB DIGITAL MEDIA AWARDS FINALIST - BEST DIGITAL PRODUCT
Social Stream - a connected TV product
The media landscape was shifting rapidly, with brands moving budgets toward social platforms for precise targeting and low-cost production formats.
We found a way to bring those advantages to connected TV -and created Social Stream for TVNZ+.
A first-of-its-kind CTV format that transformed social content into TV ads, placing posts inside a branded frame with calls to action and brand messaging. Using TVNZ+ targeting capabilities, we delivered these ads to specific audience segments -combining the precision of social platforms with the wide-reaching impact of television.
What started as a proactive idea has now become a permanent TVNZ+ format. In under 2.5 years, we’ve produced hundreds of executions, with the product now replicated across local streaming providers in New Zealand.
