2018 | germany | CREATIVE CAMPAIGN
GOLD EFFIES GERMANY 2019
Vaillant / Nordic heat pump
Heat pumps are functional and don’t really pull on the heart strings. Our challenge was finding a human story that could bring warmth and meaning to Vaillant’s Nordic heat pump, beyond simply highlighting energy savings.
We set out to find a spokesperson for the launch -someone who could turn a technical product into something that connected with people.
That search led us to Åke, the sole resident of Naimakka in northern Sweden and guardian of its weather station.
Living in one of Sweden’s coldest and most remote locations, with winter temperatures reaching -48°C, Åke’s world consists of a house, a shed and a weather station -and the occasional curious visitor.
So we partnered with him to turn a product launch into something bigger -a tourism campaign that invited people to discover Naimakka, all thaks to Vaillant and the Nordic heat pump.
Åke got his own landing page, and Facebook profile where people could follow his life in Naimakka.
