Vaillant \
Nordic heat pump
2017/18 · Germany · Sweden
Effies-Germany · Gold · 2019
https://www.effie.org/case_database/case/DE_2019_E-154-623
Heatpumps aren’t the most exciting things to advertise. So we went on a bit of a research mission finding the perfect ambassador to sell Vaillant’s new sustainable Nordic Heat Pump. And we found Åke -the only inhabitant of his town and the guardian of a weather station in the far north of Sweden. Åke showed us that when there’s a will, there’s a way. He wanted more visitors, and we knew just the way to help him dial up the tourism.
Åke got his own landing page, and Facebook profile where people could follow his life in Naimakka.
