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Mission impossible dead reckoning - Part 1

The Mission Impossible franchise is so well known for its high-stakes challenges that Tom Cruise makes look effortless.

Paramount Pictures wanted to release the movie in a new way that brought audiences in on the action that’s so well known for the franchise.

So we sent viewers on a mission for themselves.

They first saw a TVC with instructions for their mission, if they chose to accept it. Then, they were targeted with TVCs containing QR codes. Viewers who caught the ad and scanned the code were taken to a site where they would go in the draw to win tickets to the premiere of the film and meet Tom Cruise. This was a first-of-its-kind campaign on TVNZ.

Viewers were taken to a site through the QR codes. We also hid a path to entry a show page on TVNZ+ amongst trailers and behind the scenes content.