2023-2025 | NEW ZEALAND | INTEGRATED CAMPAIGN | Restaurant Brands/Pizza Hut | TVNZ | ITV

PROMAX ANZ 2023 - GOLD BEST SPONSORSHIP/BRAND PARTNERSHIP

IAB NZ DIGITAL ADVERTISING AWARDS 2024 - GOLD BEST BRAND CAMPAIGN - SILVER BEST USE OF SOCIAL - SILVER BEST USE OF VIDEO

Pizza hut x love island

With Matcha and protein on the rise, Pizza Hut was losing cultural relevance with younger audiences.

Rather than simply placing ads around Love Island, we integrated Pizza Hut directly into the world of the show -turning it into a seamless extension of the viewing experience.

We partnered with the show’s narrator, Iain Stirling, to create a contextual campaign built around the iconic language and tone of Love Island, whilst tying everything back to Pizza. Making Pizza Hut feel like part of the narrative rather than an interruption.

What started as a proactive idea ran for four seasons. Pizza Hut became synonymous with Love Island in New Zealand and sold out of heart-shaped pizzas (only promoted during the show) consistently every season.

When viewers paused their show, we showed up again.

We extended the campaign to TVNZ+ social channels, grabbing moments from the show and tying it all back to Pizza Hut as well.