2023 | New Zealand | BRANDED CONTENT 

Re: Explains Elections 

Knowing all the ins and outs of voting and what happens to your vote isn’t always that straightforward. So we developed an explainer series targeted towards young voters that broke it down in fun, easy to understand videos.

I worked with Re: News, the electoral commission, and journalists who are experts in the field to create a 3-part explainer series that went live across social channels and TVNZ+. We explained how elections in New Zealand work simple, entertaining way, encauraging young viewers to head to the polls.

Re: News is a digital‑first news and current affairs platform in New Zealand and is a part of the national broadcaster, TVNZ. It’s created to reach young and underserved audiences -especially those who might not engage with traditional news.