2023 | New Zealand | BRANDED CONTENT 

Re: Explains Elections 

Young voters are often excluded from political education -not due to lack of interest, but because the information is typically delivered in formats that feel way too formal and disconnected from how they consume content.

We created a 3-part explainer series designed to make the voting process in New Zealand clear, accessible, and engaging for younger audiences.

In collaboration with Re: News and the Electoral Commission, we developed short-form educational content that simplified how voting works and distributed it across social platforms and TVNZ+.

Re: News is a digital-first news and current affairs platform in New Zealand focused on reaching younger and underserved audiences.