2022 | NEW ZEALAND | CREATIVE CAMPAIGN | Universal pictures | tvnz
PROMAX ANZ 2023 - SILVER BEST PARTNER SPONSOR CAMPAIGN
Minions - the rise of gru
The Minions are one of the most overexposed franchises in entertainment. With countless films, collaborations and merchandise everywhere, the challenge wasn’t reach -it was making the next release feel new and exciting.
We didn’t just run trailers for the film. We let the Minions take over TVNZ.
Across news, promos and channel menus. They became part of the network and interrupted the entire broadcast ecosystem -blurring the line between content and advertising, and over-delivering at the box office.