2018 | NEW ZEALAND | BRAND re-launch

Durex x snapchat

Durex wanted to reconnect with younger audiences through a Snapchat relaunch.

We reimagined the channel as a safe space for sexual health education -built for how young people naturally engage on the platform.

The strategy combined interactive games, educational content and product information, creating a more open, stigma-free way for thousands of Kiwi users to engage with the brand.

Instead of just condom ads, we designed it to feel simple, approachable and genuinely useful.