2018 | NEW ZEALAND | BRAND re-launch

Durex x snapchat

Durex wanted to capture younger audiences and was re-launching on snapchat.

So we overhauled the account and created a new social strategy: A safe and engaging space for young people to learn about sexual health. We created games, educational resources and launched new products to the thousands of Kiwis following Durex on Snapchat. No shame, no awkwardness, just good vibes.