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Shortland Street TikTok live

IAB DIGITAL ADVERTISING AWARDS 2026 - GOLD BEST USE OF SOCIAL

We created New Zealand’s largest TikTok live event in 2024. Bringing all the new Shortland Street cast together to live-react and answer viewers questions during the premiere of the latest season of Shortland Street, New Blood.

Shortland Street behind the scrubs

Shortland Street is one of New Zealand’s longest-running TV dramas. Set in a hospital and on air for more than 30 years, the show has launched the careers of countless actors whilst creating a lineup of legacy characters that have been with the show from it’s inception.

The show was getting a facelift, entering a new era: New Blood to draw in younger audiences, whilst trying to retain the original fans. So we created a companion content series for the same streaming platform that airs the show, TVNZ+.

Behind the Scrubs is an unscripted talk show that brings together both legacy and new cast members to talk openly about their experiences on the show, sharing stories from on and off set and reflecting on what it’s like to be part of one of New Zealand’s longest running TV shows.

UNIVERSAL PICTURES - HIGHLIGHTS

In-show integrations & competitions

Snippets from brand partnerships on TVNZ’s Breakfast show. We ran weekly integrations and competitions with hundreds of brands from across NZ and Australia.