2021 | NEW ZEALAND | WORLD-WIDE | CREATIVE CAMPAIGN
icebreaker 7 days, 1 tee.
Merino wool is typically associated with warmth -but Icebreaker’s real advantage is performance: it’s breathable, naturally odour-resistant, and built for extended wear.
In practice, that means you can wear the same T-shirt for seven days across different activities without washing it.
We demonstrated this by following two people wearing Icebreaker through their everyday lives over the course of a week -showcasing the product in real-world conditions and high-performance environments.
I art directed the shoots, edited the video and social content, and designed the campaign landing page.
CAMPAIGN IMAGERY
SOCIAL CONTENT
campaign LANDING PAGE
