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I’m Nael, but you can call me Nalle.

A Swedish art director/creative with 10+ years of experience working with brands across the US, Europe and New Zealand.

I started out with Miami Ad School, before cutting my teeth at Ogilvy and Young & Rubicam in New York and Saatchi & Saatchi in Germany, before heading down under to New Zealand for what was meant to be a short freelance adventure…

…that short stint, turned in to 8 years.

During that time, I worked at indie agencies for brands like Air New Zealand, Tourism New Zealand and ASB Bank, before going in-house at Icebreaker. I helped shape Icebreakers' visual identity and brought the brand into a new era, created digital experiences as well as running the production process and delivery of content to international markets.

Most recently, I’ve been at Blacksand -the creative and production agency at TVNZ (Television New Zealand). Where I led large-scale campaigns that bring brands and entertainment together. From TV commercials and 360 campaigns, digital products for connected TV platforms and in-show brand integrations, I’ve been responsible for developing ideas, pitching them to brands, and leading the creative process from concept to production and launch.

When I’m not working I’m travelling, cooking something extravagantly complicated, DJing for my friends, having dirty martinis, or watching an alarming amount reality TV.

I’m relocating to Australia as of May 2026 and look forward to bringing my experience into a new market.